At Akadian, I am developing the brand strategy to establish their identity from the ground up. This involves creating a cohesive visual and verbal brand, including logo design, color palette, typography, and messaging, as well as crafting engaging content. I am also overseeing the development of their website to ensure it aligns seamlessly with the brand's vision. Beyond design, I am building a comprehensive strategy for creative and content creation, setting the foundation for a strong, consistent, and impactful presence in the market.