Creative Services Lead

Pivot Equity | 2023 - Current

At Pivot Equity, I successfully managed the creative and branding strategies for five diverse brans, including Tax Services, Benefits, Healthcare SaaS, Renewable Energy Tax, and a Conversational SaaS Company. I spearheaded a complete rebrand of Tax Services, contributing to $85M+ in attributable revenue from a client base of 5,000+, and developed branding for three other startups from the ground up. I led a team of four in-house marketers as well as external agencies, delivering over 200 creative assets annually, including digital and print ads, pitch decks, event materials, websites, and landing pages. My efforts streamlined project workflows, cutting completion times by 20%, and implemented a social media strategy that generated 500+ unique monthly visitors, 4K+ impressions, and weekly follower growth. By collaborating closely with sales teams, I created educational tools that improved sales efficiency and drive higher deal closures. Additionally, I launched an internal communications plan, fostering team cohesion and increasing ROI across all brands.